Oak Patch Gifts
Marketing and Brand Management
As Marketing and Brand Manager for Oak Patch Gifts, I led strategy, creative direction, and marketing execution for a family of lifestyle and gift brands, including the well-known Jody Coyote jewelry line, Laid Back, Laid Back Kids, and several private-label collections. Oak Patch Gifts was a wholesale company serving retailers across the U.S. and internationally, but many of its brands had strong consumer recognition, particularly in the Pacific Northwest.
My Role and Contributions
Directed brand and marketing strategy for multiple jewelry, gift, and lifestyle brands, collaborating with design, product development, and sales teams to position each line for success in competitive retail and wholesale markets.
Oversaw creative direction and production of seasonal product catalogs, managing everything from concept development to photography, styling, copywriting, and layout.
Managed a $300K annual trade show budget, leading booth design, merchandising, and promotional efforts to enhance visibility and drive B2B sales opportunities.
Developed and managed digital marketing programs for both wholesale buyers and end consumers, including SEO, social media, email campaigns, and e-commerce strategy.
Led media strategy, public relations, and loyalty initiatives to strengthen brand awareness and customer retention across all product lines.
Impact
Increased brand consistency and market differentiation across diverse jewelry and gift categories.
Enhanced trade show performance and wholesale engagement through cohesive campaigns and elevated brand presentation.
Doubled social media engagement and improved online performance through strategic digital marketing initiatives.
Elevated the perception of Oak Patch Gifts’ brands among both B2B buyers and retail customers.
Why It Matters
As a wholesaler representing multiple well-known consumer brands, Oak Patch Gifts required a dual marketing approach: driving B2B sales while maintaining strong retail-level appeal. My work bridged that gap by creating unified brand strategies, clear messaging, and visually engaging materials that resonated with both audiences. Through a balance of creativity and strategic insight, I helped each brand tell its story, connect with buyers, and grow its presence in the marketplace.
Jody Coyote
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Laid Back
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Laid Back Kids
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Monarch Inspirations
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Mix+Match
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Zoomeez
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Jody Coyote ~ Laid Back ~ Laid Back Kids ~ Monarch Inspirations ~ Mix+Match ~ Zoomeez ~
Examples of my work at
OAK Patch Gifts
Jody Coyote Product Catalog
Monarch Inspirations Product Catalog
Laid Back Kids Ads