KleenEdge
Marketing, Design & Website Work
At KleenEdge, I serve as the primary point of marketing strategy, design and website management for a healthcare-technology company that supports hospitals in infection control, compliance and operational efficiency. Kleenedge.com communicates the value of KleenEdge’s software and hardware solutions to hospital administrators, infection prevention teams, and environmental services leaders.
My Role and Contributions
Manage and update the website, ensuring that all content, visuals, and user experience are optimized for hospital decision-makers.
Design and produce marketing materials such as brochures, one-sheets, digital assets, and presentation decks that clearly communicate KleenEdge’s value and cost-saving benefits.
Develop messaging and brand consistency across all channels, emphasizing compliance, safety, and efficiency.
Translate complex technical features, including software dashboards and track systems, into clear, visually engaging marketing content.
Create sales tools and collateral that support business development and leadership presentations.
Impact
The website and collateral now communicate a clear, professional message that resonates with hospital and health system leadership.
Visual consistency and strategic messaging have strengthened KleenEdge’s credibility with its target audience.
Marketing materials effectively support sales outreach by making technical information more approachable and relevant.
The brand now presents a cohesive story centered on efficiency, safety, and compliance.
Why It Matters
Hospitals operate in highly regulated, high-stakes environments where compliance and safety are top priorities. KleenEdge helps simplify those challenges by providing a smarter, more efficient curtain management system. My work focuses on presenting this complex solution in a way that highlights measurable results, trust, and long-term value for healthcare facilities.
Examples of my work at KleenEdge
KleenEdge Website
KleenEdge Curtain Fabric Spec Sheets
KleenEdge QuickLoad Rod & Curtain Flyer
CurtainMelt Brochure